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Helping you keep up to date with the latest on the Child Trust Fund
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Welcome to the second issue of CTF Marketing News, keeping our valued supporters informed of the latest news and developments. | ||||
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Helping you keep up to date with the latest on the Child Trust Fund |
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Thank you to our committed supporters
As ever, HM Revenue & Customs wishes to extend warm thanks for your continued support for the Child Trust Fund. We remain deeply committed to our goal of ensuring that every child gets a financial head start at 18, and your support is vital in achieving this. |
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Put it in your diaries - Child Trust Fund Week 2007 | |||||||||||||||
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The first ever national Child Trust Fund Week is taking place the week commencing 15 January 2007, led by HM Revenue & Customs. Its focus will be to encourage families to make the most of their Child Trust Fund accounts. Launching the Week is celebrity mum, Sheree Murphy (formerly of TV's Emmerdale and I'm a Celebrity. Get me out of Here) and we'll also have top advice from TV's independent financial expert and author Alvin Hall, so we're hoping to generate lots of interest. We'd also like to encourage you to get involved in CTF Week. For example, you may want to display extra Child Trust Fund information or align your existing promotional activity to coincide with the Week. To assist, we will be issuing some special CTF Week support materials, as well as some ideas on how you might like to use the Week to encourage parents with the Child Trust Fund. We hope you can get involved! If you are interested in finding out more, please contact ctf@23red.com
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Just published - the Child Trust Fund Statistical Report 2006 | |||||||||||||||
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The Child Trust Fund Statistical Report 2006 provides an overview of what has been an encouraging first year for the CTF initiative. The report sets out the operational statistics, including the voucher issue and account opening figures. A copy of the report can be found at http://www.hmrc.gov.uk/ctf/statistical-report-2006.pdf
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One-to-one CTF training pilot launched | |||||||||||||||
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Earlier in the year, HM Revenue & Customs worked closely with UK Voluntary and Community organisations to find out more about their experiences of communicating the Child Trust Fund to parents. The results proved interesting and we are currently considering how we can use the learnings to improve our messages and materials to reach out to a wider audience of parents. The exercise also highlighted a need to develop special training for community advisers on the Child Trust Fund, helping them to pass on information to clients. As a result, HM Revenue & Customs is pleased to announce the launch of a pilot programme to train voluntary and community sector advisers. Two specialist trainers will run workshops for advisers from local, parent-facing organisations, helping them get to grips with the Child Trust Fund in the context of encouraging general saving. The newly-trained advisers will then receive materials, which we are developing to help them explain the Child Trust Fund to clients. Training sessions will run from mid-September - look out for the results of the pilot project in the next issue of CTF Marketing News.
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Partner activities update: new partners recruited | |||||||||||||||
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HM Revenue & Customs is currently recruiting a new kind of Child Trust Fund partner. We are working to engage non-affiliated commercial organisations, who don't offer Child Trust Fund accounts themselves, to help promote the initiative to parents in new environments. Commercial organisations such as high street chains are ideal communicators of the Child Trust Fund because they are trusted family brands and pride themselves on providing an all-round service to families. The intention is that partners will support our work and play an awareness-raising role in the campaign. In addition, we are continuing to work with not-for-profit organisations, ensuring they have the information they need to reach out to the parents they work with.
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Supporting our supporters | |||||||||||||||
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Is your organisation getting the help you need as a valued supporter of the Child Trust Fund? HM Revenue & Customs would like to remind you of the support materials available to help promote the Child Trust Fund. These include copies of printed leaflets and the use of Child Trust Fund imagery in your own communications. We can also produce editorial for use on your websites, customer magazines and newsletters. If you would like further information, please email ctf@23red.com Contact us
Kind regards, The team at Child Trust Fund Communications, HM Revenue & Customs |
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